What is “idea jockey”

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創力新思教練 ( Idea Jockey )：
名詞演進
(1). 1999年—idea jockey 用英文直譯為「創意騎士」；筆者當時因專業將 Idea Jockey 以創意經紀人稱呼為出發點；以經紀創作者及設計師為重點。遂以其視覺之logo為下圖所示，其中i 為鼻樑 j即為一個臉的微笑；象徵讓客戶歡喜、滿足之意。後來發現實際應用與稱呼有點僵硬及不順暢；於一兩年後隨業務停止與失敗即停用此概念。

(2). 2006年—工研院創意中心引用美國水牛城大學SUNY Buffalo State College International Center of Studies in Creativity直接直譯為思路導引師的認證，成為台灣首批「創意思路導引師」 （Creativity Facilitator），成為激發團隊創意思考力的重要推手。創意思路導引師定義是團隊創意的催化劑。必須利用本身清楚的思維邏輯與流程，帶領團隊成員釐清議題。靈活運用各種激發創造力技法，讓成員可以產生大量、狂野、獨特且具價值的點子，最後再經由討論取得共識，並有系統的將這些點子收斂，成為可實際運作於企業的具體行動方案。除了掌控讓點子變黃金的流程，做一個掌握團隊「思考流程」的專家外，更需營造一個開放、自由的討論氛圍，讓團隊成員勇於跳出原有的思考框架(王宗琳, 2006 )。

(3). 2012年—直到研究生於2008年進入實踐大學企業創新與創業管理研究所後；因受創意思考理論課程與教授之靈感激發後；重新定義Idea Jockey為創力新思設計師或創力新思教練。靈感與創意源自於1999年時以D.J.( Disc Jockey, 唱片騎士最早源自19世紀末於美國)，D.J.在牛津詞典裡意即Disc Jockey。是在一定的場合中，播放混合( mix )搭配自己熟悉某些擅長類型的音樂曲風的人；影片與科技視覺多媒體產業中也有V.J. 詞意有二種；都是Video Jockey的縮寫；其一是現在最新的使用；即是隨者D.J.的節奏，播放自己混合( mix )熟悉的視覺特效及互動藝術的人；其二為早期80年代美國MTV（movie television）節目中以V.J.為主持人的稱呼，介紹最新流行音樂所搭配的專屬單曲影片或音樂影片排行榜。

I.J.與D.J. , V.J.的相同性比較

同理可應用於I.J.上。詞意即idea翻譯成中文本來就有創意、意念、想法之義；點子就是創造行為idea=CB （Creativity Behavior ）；是想像力( imagination )、資訊( data )、評鑑 （evaluaiton）及實踐（action）四種因素的交互作用（陳龍安, 1984）。

所以將I.J.簡單的定義為啟發創造力與創新的人就叫 Idea Jockey簡稱I.J.。進而詳細的定義是：以一種專業而靈活運用創造力經驗或技法；進而激勵改進個人或組織思考的方式的人叫作Idea Jockey。因為思路的引導猶如D.J.或V.J.在舞台上表演時有如明星般的魅力；在場中控制與混合不同音樂曲風和節奏，再加上V.J.影像時，就是一場成功的晚會。就如同I.J.依不一樣的學員的需求而將不一樣的創造力技法；透過經驗豐富的活動帶領(role play)；使得團隊組織或個人的思考產生創新的變化；實施像CPS（creativity problem solving）法—創意問題解決的方式；在最短的時間內湧出大量的點子將問題按技法步驟而得以解決。筆者將D.J.、V.J.、I.J.之共同的關係整理如上圖所示；作為日後I.J.之稱呼有合理應用之理論基礎和來源。

2016 更新 logo 更新為左上之圖

Idea Jockey: Evolution of the Name

(1) 1999—The direct English translation of Idea Jockey was "Creative Knight." At the time, the author, due to professional background, used Idea Jockey as a term for creative agents, focusing on agents of creators and designers. The resulting visual logo is shown below, where 'i' represents the bridge of the nose and 'j' represents a smiling face, symbolizing bringing joy and satisfaction to clients. However, it was found that its practical application and terminology were somewhat rigid and awkward; this concept was discontinued after one or two years due to business cessation and failure.

(2) 2006—The ITRI Creative Center adopted the certification of "Creativity Facilitator," directly translated from the SUNY Buffalo State College International Center of Studies in Creativity, becoming one of the first "Creativity Facilitators" in Taiwan, a key driver of team creative thinking. The definition of a Creative Facilitator is a catalyst for team creativity. One must utilize clear thinking logic and processes to lead team members in clarifying issues. Flexibly employ various techniques to stimulate creativity, enabling members to generate a large number of wild, unique, and valuable ideas. Finally, through discussion, consensus should be reached, and these ideas should be systematically consolidated into concrete action plans that can be implemented within the company. Besides mastering the process of turning ideas into gold and becoming an expert in understanding the team's "thinking process," it is also necessary to create an open and free discussion atmosphere, encouraging team members to dare to break out of their existing thinking frameworks (Wang Zonglin, 2006).

(3). 2012—Until 2008, after entering the Graduate Institute of Enterprise Innovation and Entrepreneurship Management at Shih Chien University as a graduate student; inspired by creative thinking theory courses and professors; I redefined Idea Jockey as a creative thinking designer or creative thinking coach. Inspiration and creativity originated in 1999 with DJ (Disc Jockey, a term originating in the late 19th century in the United States), DJ in the Oxford Dictionary meaning Disc Jockey. In certain situations, a V.J. is someone who mixes and matches music styles they are familiar with and skilled at. In the film and multimedia industry, the term V.J. has two meanings; both are abbreviations of Video Jockey. One is the most recent usage, referring to someone who plays familiar visual effects and interactive art mixed to the rhythm of a DJ. The other is the title used in early 1980s American MTV (movie television) programs for V.J. hosts introducing the latest popular music videos or music video charts.

Comparison of I.J. with DJ and V.J.

The same logic applies to I.J. The term "idea" itself translates to creativity, idea, or thought; an idea is the act of creation. Idea = CB (Creativity Behavior); it is the interaction of four factors: imagination, data, evaluation, and action (Chen Long-an, 1984). Therefore, the simple definition of an Idea Jockey (I.J.) is someone who inspires creativity and innovation. A more detailed definition is: an Idea Jockey is someone who professionally and flexibly applies creative experience or techniques to motivate individuals or organizations to improve their thinking. Just as a DJ or VJ has star power on stage, controlling and mixing different musical styles and rhythms, combined with VJ visuals, creates a successful event, an I.J. applies different creative techniques to different learners based on their needs. Through experienced role-playing, this leads to innovative changes in the thinking of teams, organizations, or individuals. It implements methods like CPS (creativity problem solving), generating a large number of ideas in the shortest time to solve problems step-by-step. The author has summarized the common relationships between DJs, VJs, and I.J. as shown in the diagram above, providing a reasonable theoretical basis and source for the future use of the term I.J.